A company over 100 years old manages to remain relevant in the market because it has changed its business model. It no longer sells products, it sells services. And it is no longer the printing partner, but the digital, security, and even sustainability partner.

How Xerox, the company that invented the first photocopy, managed to convince its customers to stop photocopying and even make money from it, find out in episode 15 of the campaign "Second Life. Circular Economy Models", created by the Sustainable Solutions Association, with the support of Stratos.