Awareness campaign against greenwashing in marketing. We educate consumers to recognize deceptive practices and choose truly sustainable products. Includes video materials, guides, and educational resources.
Completed
NO Greenwashing
Awareness campaign against greenwashing in marketing. We educate consumers to recognize deceptive practices and choose t...
aprilie 2023 - mai 2023
Case Studies
mai 2023 - mai 2023
OMV Petrom, sustainability report
"The OMV Petrom Sustainability Report, in the achievements section for 2022, mentions photovoltaic power plants of approximately 400 megawatts. In fact, it is only a signed contract between the company and Complexul Energetic Oltenia, regarding the intention to build some photovoltaic parks."
mai 2023 - mai 2023
WWF-Coca Cola, Partnership Together for the Danube
“These partnerships are not looked upon favorably, because these kinds of companies have a history of delaying decisive actions taken to reduce their environmental footprint."
mai 2023 - mai 2023
TotalEnergies, Net Zero campaign
one of the world’s largest oil companies, accused by several NGOs of breaching European consumer law through its Net Zero campaign.
mai 2023 - mai 2023
KLM, Fly Responsibly campaign
The KLM case also brings into discussion the practice of several airlines in recent years, which offer, when purchasing a plane ticket, the option to pay extra money to offset the carbon footprint for that flight.
mai 2023 - mai 2023
Coca Cola, sponsor of COP27
At COP 27, held in November 2022, in Egypt, there was a big scandal, which started even before the actual event, when Coca-Cola was announced as the main sponsor.
mai 2023 - mai 2023
Kaufland, Zero Waste Campaign
In April 2023, Kaufland launched a comprehensive communication campaign, announcing that it was the first company in Romania to be certified Zero Waste. The campaign quickly drew criticism from journalists and environmental activists, entrepreneurs selling zero-waste products, and the eco-conscious public.