NO Greenwashing
Awareness campaign against greenwashing in marketing. We educate consumers to recognize deceptive practices and choose t...
Case Studies
mai 2023 - mai 2023
Kaufland, Zero Waste Campaign
In April 2023, Kaufland launched a comprehensive communication campaign, announcing that it was the first company in Romania to be certified Zero Waste. The campaign quickly drew criticism from journalists and environmental activists, entrepreneurs selling zero-waste products, and the eco-conscious public.
mai 2023 - mai 2023
KLM, Fly Responsibly campaign
The KLM case also brings into discussion the practice of several airlines in recent years, which offer, when purchasing a plane ticket, the option to pay extra money to offset the carbon footprint for that flight.
mai 2023 - mai 2023
TotalEnergies, Net Zero campaign
one of the world’s largest oil companies, accused by several NGOs of breaching European consumer law through its Net Zero campaign.
mai 2023 - mai 2023
WWF-Coca Cola, Partnership Together for the Danube
“These partnerships are not looked upon favorably, because these kinds of companies have a history of delaying decisive actions taken to reduce their environmental footprint."
mai 2023 - mai 2023
Coca Cola, sponsor of COP27
At COP 27, held in November 2022, in Egypt, there was a big scandal, which started even before the actual event, when Coca-Cola was announced as the main sponsor.
mai 2023 - mai 2023
OMV Petrom, sustainability report
"The OMV Petrom Sustainability Report, in the achievements section for 2022, mentions photovoltaic power plants of approximately 400 megawatts. In fact, it is only a signed contract between the company and Complexul Energetic Oltenia, regarding the intention to build some photovoltaic parks."